In 2008, Airbnb improved the means of lodging for many people. Welcoming loft apartments and stylish designs for destinations, this company has attracted masses from all walks of life. Airbnb has been the talk of travel for many people with millions signing up as members. In 2015 in South Africa, the number of Airbnb guests renting accommodation more than doubled within 12 months and over 9,000 properties were listed countrywide. In July of that year, Airbnb announced its plans to project its territory by expanding growth across the rainbow nation, reflecting the progress that Airbnb is making in terms of growing Africa’s economy as well as its means of traveling.
Improvements made by Airbnb
This month, in a presentation to discuss the growth of tourism on the Continent, the company’s Global Head of Public Policy and Global Affairs stated that Africa has seen visitor numbers almost double over the past year to 1.2M–one-third of whom were Africans–compared to the previous year. These stays brought over $139M to hosts across the Continent, greatly contributing to local economies. This data came from a report generated from the current performance numbers for Airbnb and African tourism. Millenials are the largest group of users of the service, as they tend to seek “authentic and real travel.” South Africa is the largest African market, but the Continent also has the potential to grow further. Given the first steps the company has taken towards developing safe and comfortable travel arrangements, it is projected that there shall be a new team of dedicated members to handle clients.
Steps to capture market and grow further
Airbnb is planning to reach out to clients in order to evaluate feedback on a personal level. To the management, it is important to come up with conclusive findings from clients as the operations of the company depend on the clients and how satisfied they are. Beyond that, Airbnb is focused on starting entrepreneurial networks in order to expand marketing activities and attract more clients and will be investing $1M to support local tourism groups in South Africa. In this regard, the company is also hosting a conference next May in South Africa to allow African government agencies and travel organizations the opportunity to learn from one another and share their best practices in leveraging technology to promote tourism.