French Montana made sure that the video for his single “Unforgettable” would be, well, unforgettable. The video for the danceable hit features incredible street dancing by Ugandan kids. It begins with desolate scenes of streets in Kampala before breaking into vibrant and colorful joy as crowds of kids show off their dance moves. French Montana is a stage name for Karim Kharbouch. The hip-hop artist was born in Morocco, but moved with his family to New York when he was a teenager. On an Instagram post about his album, he shared some insight about the struggles in his past before ending with the inspirational message behind the single. He wrote, “I promised my mother that I would hustle and make my accomplishments unforgettable once I found my opportunity. I want other people who might be struggling to know that the sky is not the limit…You can do unforgettable things.”
Montana is a big fan of Uganda’s Triplets Ghetto Kids. After watching many of their videos, he knew they would be perfect for his own video. “I was a fan and I felt like I saw me in them, ’cause I grew up in Africa when I was their age,” Montana told Billboard. These tenacious and talented kids also clearly embody the spirit of the idea of being unforgettable. “Unforgettable” also features Swae Lee from the hip-hop duo Rae Sremmurd. Both Montana and Lee get a few dance lessons from the kids in the video and seem to be having a blast with the kids.
Though Montana’s message about the song is positive and inspirational, the inspiring kids in the video are outstanding, and the music is infectiously danceable, the lyrics deal with drinking and partying and trying to get with a woman. The video occasionally cuts away from the dancing kids to a bar scene where Montana is trying to seduce a lady by a pool table. The juxtaposition is a bit jarring. The Ugandan street kids are clearly the winners no matter what, but Montana has started an #UnforgettableDanceChallenge to get people sharing videos of themselves dancing to the song. People from around the world, including some stars, are showing off their moves. Montana has shared dance challenge videos on his Instagram feed from Drake and Diddy, as well as fans and non-celebs.