Teboho Twala’s Cure of Hangovers Is Growing in Popularity
Suffering a hangover after an enjoyable night of drinking with friends can be a drag. Recently, Teboho Twala, an entrepreneur from Johannesburg, South Africa, introduced a new drink to the market called Zzero Hangover. Zzero Hangover advertises that it can help people reeling from the effects of drinking too much alcohol the night before by rehydrating, replenishing, and revitalizing the body. Twala doesn’t divulge the exact ingredients that go into Zzero Hangover, but he does tell journalist Lindile Sifile that he consulted with nutritionists and a doctor when developing the product’s secret formula. Not only does Twala claim that his recipe reduces the effects of hangovers, but he also says that Zzero Hangover has ingredients that protect the liver.
The development of Zzero Hangover didn’t happen overnght. It took Twala two years to get his idea on the market. During that time, he oversaw every aspect of the beverage’s development from market research to attracting investment partners. Zzero Hangover is mostly sold in South Africa where the population consumes alcohol at a rate much higher than the worldwide average. Zzero Hangover is not the only drink Twala is planning to produce. In addition to his hangover treatment, Twala will be producing an energy drink and drinking water. Zzero Caffeine will be the name of the energy drink. Twala will market the drinking water as Zzero Thirst.
Twala’s business experience is not limited to launching health drinks. After receiving a degree in metallurgical engineering from the University of Johannesburg, Twala worked for Impala Platinum and South African Breweries. He also owns a company called Soul Africa Group that supplies heavy equipment for construction jobs. Twala’s success in business is quite remarkable considering that he grew up with a mom who struggled with alcohol and was abusive towards him. At one point, Twala was forced to live on the streets. From his personal experience of going from rags to riches, Twala is a big believer in the importance of education.
Several months after Zzero Hangover’s release to the public, Twala tells Zukiswa Zimela of Destiny Magazine that the product has been well-received by the public and that the number of stores carrying it is growing. Twala says that Zzero Hangover is especially popular among university students and that many people will purchase the drink from street vendors on Friday to have it on time for the weekend. Twala is now looking for other people with an entrepreneurial spirit to be involved in the distribution of Zzero Hangover.