Technology analysts who predicted that Apple would do something big on the ten-year anniversary of the iPhone were initially disappointed on June 29. However, on September 12, consumers were certainly not let down as the company introduced the iPhone X to great fanfare and lots of media attention. At the new Apple Park campus in Cupertino, CEO Tim Cook conducted a product release conference that approximated the excitement of the historic 2007 introduction of the iPhone by the late Steve Jobs. The iPhone X, which should be pronounced as “iPhone ten,” is being described by Apple as the most advanced personal communications device in the market, and there is a fair amount of truth in that statement.
Even though smartphone giants such as Samsung and Huawei already introduced devices that could compete with the new iPhone X, Apple seems to have provided the right amount of features that will appeal to modern users. First of all, this is a large smartphone that does not have to be called a “phablet” because of its end-to-end touchscreen, which allows mere millimeters of bezel. Gone is the home button; the iPhone X is more like a standard Android tablet in the sense that most buttons are on the touchscreen now. The added display real estate means that developers will be able to create visually richer apps in future versions of iOS.
In terms of security, the iPhone X introduces facial recognition, an advanced biometric feature that complements the existing TouchID fingerprint scanner. Biometric features are important now because the online world will probably adopt them in lieu of passwords in the next decade. Other advanced features include high-resolution cameras that will compete against DSLR equipment and a quirky animated emoji system that may or may not prove to be a new standard of mobile communications. This is a device powered by 3GB of RAM and the A11 chipset, which makes it one of the most powerful smartphones currently available, and the sensors, connectivity and network technology of the iPhone X guarantee that this device will take advantage of advanced apps and platforms.
Aside from its impressive specs, the iPhone X has also raised a few eyebrows for its $999 price tag, which some tech journalists believe to be excessive for a 3GB smartphone that lacks some standard features such as FM radio, USB-C and 3.5 headphone jack connectors. Nonetheless, the incredible screen resolution, color palette and ability to display HDR images as well as video may justify the steep price among Apple loyalists. In developing markets such as certain parts of Africa, however, the iPhone X will likely be shunned by many due to its high price tag.
All in all, the iPhone X is likely the smartphone that Steve Jobs would have wanted to present on the 10th anniversary of this device.